In collaboration with the Gobzi team, we crafted a new identity and interface design for the Gobzi app.
What we worked on
UI Design Brand Identity App / Web Design Brand Strategy
Year completed
2022
Background
Embarking on the journey to shape the identity of Gobzi was a captivating exploration into the heartbeat of urban living. Our agency had the privilege of not just designing a brand but crafting an experience that resonated with the vision of Gobzi's founder. At the core of this project was the mission to connect individuals with their cities, unveiling a world of possibilities for exploration, gastronomy, and social engagement.
Challenges
Among the myriad challenges encountered during the design journey for Gobzi, a paramount task was ensuring an authentic connection with the founder's vision. Navigating the nuances of the visionary's concept required an empathetic approach, delving into the core motivations and aspirations that birthed Gobzi. This challenge demanded not just creative prowess but an in-depth understanding of the founder's narrative, pushing our team to bridge the gap between conceptualization and manifestation.
Outcome
The culmination of our efforts materialized into a dynamic and immersive experience that defines Gobzi today. The app, website, and brand collectively serve as a gateway to the heartbeat of cities, fostering connections and unearthing hidden gems for users. The challenges of understanding and embodying the founder's vision were not obstacles but stepping stones, guiding us to create a brand identity that authentically encapsulates the spirit of urban exploration. Gobzi now stands as more than an app; it is a testament to our agency's ability to translate visionary concepts into tangible, engaging, and functional digital experiences.
